Links to related Web Sites are listed at the bottom of this page.
| AREAS |
EMPLOYERS |
STRATEGIES |
ACCOUNT MANAGEMENT
- Sales
- Development
- Marketing
- Administration
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- Advertising agencies
- Corporate advertising departments
- Specialty advertising firms
- Consulting firms
- Marketing firms
- Self employed/Freelance
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- Gain sales experience.
- Work in sales at campus newspaper or radio station.
- Develop organizational and communication skills.
- Learn to think strategically.
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CREATIVE SERVICES
- Art
- Copywriting
- Print Production
- Publishing
- Technical Writing
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- Advertising agencies
- Consulting firms
- Publishers including:
- Trade books
- Paperback
- Educational materials
- Technical, scientific and medical
- Internet sites
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- Develop and strengthen art skills. This is the creative side of advertising.
- Compile a portfolio of writing, graphics and ideas.
- Gain knowledge of production and printing.
- Work with college or regional magazines and campus publications.
- Take technical writing courses for technical areas of interest.
- Learn how to sell your ideas.
- Get experience in the field, even if unpaid.
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MEDIA
- Advertising Sales
- Planning/Buying
- Public Relations/Promotion
- Research Design, Art and Production
- Direct Marketing
-Direct marketers advertise directly to the customer
through mail, magazines, radio, or TV to get an
immediate response by telephone, mail, or fax.
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- Advertising agencies
- Business corporations
- Publishers
- Television
- Radio
- Newspapers
- Magazines
- Government agencies
- Internet marketers
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- Secure internships.
- Get practical experience through part-time or summer
positions.
- Develop creativity and learn to take initiative.
- Join campus or local newspaper or radio advertising
staff.
- Create a portfolio.
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RESEARCH
- Statistics
- Focus Group
- Moderation
- Interviewing
- Project Management
- Supervision
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- Advertising firms
- Corporate advertising departments
- Specialty advertising firms
- Research laboratories
- Consulting firms
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- A Master’s or Ph.D. may be required for advanced statistical analysis.
- Need experience with statistics, data interpretation, and writing. Complete a co-op program or internship at a market research firm.
- It is critical to be computer literate and somewhat mathematically adept since research tends to involve “number crunching.”
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SALES
- Advertising Sales
- Industrial Sales
Consumer Product Sales
- Financial Services Sales
- Services Sales
- Retail Sales
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- Television
- Radio
- Newspapers
- Magazines
- Internet marketers
- Manufacturers
- Consumer product companies
- Pharmaceutical companies
- Banks and other financial institutions
- Service providers
- Department stores and other retail establishments
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- Obtain sales and marketing experience in specific area of interest.
- Develop excellent communication skills and high energy level.
- Demonstrate curiosity, confidence, assertiveness, outgoing personality, tact and diplomacy.
- Proven leadership ability is desirable.
- Develop a strong commitment to customer satisfaction.
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PUBLIC RELATIONS
- Special Events
- Media Relations
- Risk and Crisis Communication
- Health Communication
- Fundraising
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- Public relati ons firms
- Corporate in-house public relations departments
- Trade associations
- Government agencies
- Colleges and universities
- Non-profit organizations
- Labor unions
- Hospitals
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- Get practical experience, even if unpaid.
- Perfect public speaking ability.
- Demonstrate enthusiasm, interpersonal skills,
persuasion, teamwork, integrity, good judgment,
and intelligence.
- Develop creativity and initiative.
- Secure internships, even if unpaid.
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GENERAL INFORMATION
· For advertising management positions, courses should include marketing, consumer behavior and market research.
· Promoting experienced staff fills most advertising positions. Be willing to start in an entry-level position in order to get your foot in the door.
· Be willing to relocate to larger markets such as New York, Chicago or Los Angeles for more job opportunities.
· Obtain experience through a summer job, part-time job or internship.
· Save work along the course of your studies and employment to be used for a portfolio. It is better to have too much to choose from instead of too little.
· You may need additional areas of expertise for newspaper or television, such as printing and photography.
• Overall, individuals in the advertising area need to be excellent communicators, good listeners, team players, professional, hard working, creative, flexible
and enthusiastic. |
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| Related Links |
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