Vice President of Public Relations/Marketing and Communications

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Reporting to the president, and serving as an integral member of the leadership team, the Vice President of Public Relations, Marketing and Communications (Vice President) will be responsible for the development of Presbyterian College’s communication and marketing strategy as it relates to the organizational strategic plan. The Vice President will develop a communications and marketing plan for the College, directly managing communications activities that promote, enhance, and protect the organization’s brand reputation. The Vice President will be responsible for the development, integration, and implementation of a broad range of public relations activities involving the strategic direction and positioning of the organization and its leadership. The Vice President will work to enhance communications with current and future students.   The Vice President will be an ambassador and spokesperson for the College and will need to build relationships with the media. The goal is to advance the College’s position with relevant peer institutions, as well as to drive broader awareness and donor support for the College. The Vice President will be responsible for varied and integrated communications products and services that will reach faculty, alumni, students, staff, and the public. These products and services will include but not be limited to: newsletters, the College Alumni magazine, the Website, E-newsletters and other online communications; media and public relations; and marketing.

Communications Strategy, Vision and Leadership

  • Develop and implement an integrated strategic communications plan to advance Presbyterian College’s brand; broaden awareness of its academic programs and priorities; and increase the visibility of student development, service and athletic programs
  • Create marketing/public relations strategy that will allow Presbyterian College leadership to cultivate and enhance meaningful relationships with alumni, businesses, and external audiences, including the media
  • Identify challenges and emerging issues faced by the College. Serve as communications advisor to the Presbyterian College leadership team, faculty and staff to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them

Communications Operations

  • Oversee development of all Presbyterian College print communications including marketing collateral materials and electronic communications
  • Serve as a spokesperson and lead point person on media interactions that help promote and/or impact the College
  • Prioritize media opportunities, and prepare talking points, speeches, presentations and other supporting material as needed
  • Actively engage and cultivate press relationships to ensure coverage surrounding Presbyterian College programs, special events, student recruitment, public announcements, and other projects
  • Oversee the day-to-day operations of the Public Relations, Marketing and Communications office including budgeting, planning and staff development

Management

  • Recruit and manage a team to support the development and execution of the College’s strategic plan
  • Promote a culture of high performance and continuous improvement that values learning and a commitment to quality
  • Mentor and develop staff using a supportive and collaborative approach
  • Establish and monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, conduct annual performance appraisals

Qualifications

  • Bachelor’s degree in journalism, communications, public relations or related field is required, an advanced degree is preferred
  • Minimum five years’ experience in a senior management role either in-house or with an agency
  • A minimum of three years’ experience in planning, writing, editing, and production of newsletters, press releases, annual reports, marketing literature, and other print publications and directories
  • Demonstrated skill and comfort in proactively building relationships with reporters and editors, and successfully positioning subject matter with the media to achieve high-impact placements
  • Extensive successful writing and editing experience with online communications media
  • Demonstrated experience and leadership in managing a comprehensive strategic communications, media relations, and marketing program. Creative utilization of new media technologies
  • Innovative thinker, with a track record for translating strategic thinking into action plans and output
  • Senior management skills in building, mentoring and directing a communications team, as well as the ability to influence and engage direct and indirect reports and peers
  • Excellent judgment and creative problem solving skills, including negotiation and conflict resolution skills
  • Self-reliant, good problem solver, results oriented
  • Ability to make decisions in a changing environment and anticipate future needs
  • Excellent and persuasive communicator
  • Energetic, flexible, collaborative, and proactive; a team leader who can positively and productively impact both strategic and administration initiatives
  • Exceptional oral, interpersonal, and presentation skills and the ability to effectively interface with senior management, faculty, staff and media
  • Ability to operate as an effective tactical ,strategic thinker
  • Passion for Presbyterian College’s mission

To apply, send a resume and contact information for five professional references to: Barbara Fayad, Vice President of Human Resources, 503 South Broad St., Clinton, SC 29325 or email resume to bfayad@presby.edu

Presbyterian College is an Equal Opportunity Employer.  The College seeks to hire the most qualified candidate and does not discriminate against any legally protected class.