Media Studies
Requirements for the Minor in Media Studies
Journalism Track: The minor in media studies with the journalism concentration requires completion of eighteen hours, including ART/ENGL 300 and fifteen to sixteen hours of journalism taken with the Washington Semester Program. (See the Associate Dean of Career Services and Student Programs or the Department of English for information on the Washington Semester Program.)
Business Track: The minor in media studies with the business concentration requires completion of twenty-one to twenty-four hours, including ACCT 203; ART/ENGL 300; BADM 307 and 353; ECON 201; an internship of three to six hours (MDST 444); and three hours selected from ART 220-221, BADM 325, or SPCH 201.
Courses
ACCT 203. Principles of Financial Accounting (3)
This course provides an introduction to accounting as a device for reporting business activities. The underlying principles of accounting for assets, debt, and owners’ equity are studied in addition to the preparation and interpretation of financial statements.
ART 220. Graphic Design (2) (Prereq: ART 110 and 120 or consent of instructor; coreq: ART 221)
Introduction to the foundational elements that make up good design. Special emphasis given to the creative process of visual problem solving using thumbnails, roughs, and finals. An historical overview of graphic design to provide an adequate context for student projects. A materials fee is assessed for this course, in addition to necessary art supplies purchased by individual students. (Lectures, field trips, and studio applications.)
ART 221. Graphic Design Studio (1) (Prereq/Coreq: ART 220)
An independent studio experience in graphic design. Each student will create a series of projects based on the concepts presented in ART 220. A materials fee is assessed for this course, in addition to necessary art supplies purchased by individual students.
ART 300. Media and Society (3) (Prereq: ENGL 110-111 or equivalent and consent of instructor)
A course dealing with media history, uses, and values. It will consider such media as newspapers, magazines, radio, television, recordings, motion pictures, theatre, music, and the arts in regard to how they affect society and the individual. Students will investigate these media and the social, economic, and historical milieu from which they emerge as well as the aesthetic and ethical values attributed to them. The course will use nontraditional approaches to the subject matter, and active participation by the students will be an essential element of the course. Enrollment limited. Students will be selected by GPA and faculty interview.
BADM 307. Marketing (3) (Prereq: sophomore status)
A general survey of marketing: consumer behavior, functions, channels, and institutions. Special emphasis on the integration of marketing fundamentals with decision-making through the use of case studies.
325. Managerial Communication (3) (Prereq: C or better in English 110 or 111)
A case-based class in which students analyze business problems and propose persuasive solutions. Students share leadership in a seminar-style class as they strengthen writing and speaking skills through peer-evaluated memos, letters, and reports. The course requires weekly writing assignments. Limited enrollment.
BADM 353. Small Business Management (3) (Prereq: ACCT 203 and ECON 201)
A practical course designed to enhance the student’s ability to apply fundamental managerial techniques to the operation of the small business. The focus is on developing strengths and capabilities that are unique to small companies striving for success. Topics include strategic management, entrepreneurship, forms of ownership, franchising, cash flow management, sources of funding, business plan development, and others. Students create a business plan as part of the course.
ECON 201. Principles of Macroeconomics (3)
The study of basic concepts, national income determination, and the effects of monetary and fiscal policies.
MDST 444. Internship in Media Studies (3-6). Internship in an approved media studies field: journalism or business. Students’ work is closely supervised in the organization where the internship is undertaken and students are required to submit weekly written reports on their work to their faculty supervisor.
SPCH 201. Public Speaking (3)
An introduction to the basic principles of effective communication. Speeches assigned on various topics and constructive criticism given. Poise and skill in public presentation o speeches emphasized.
442 Directed Studies (1-6) A directed study requires a minimum GPA of 2.25 with course approval by the Provost. A maximum of nine hours credit may be counted towards graduation. Each directed study will culminate in a research paper or its equivalent. A department may, at its option, allow the hours earned in a directed study to count toward its major.
444 Internship in Media Studies (3-6) Internship in an approved media studies field: journalism or business. Students‘ work is closely supervised in the organization where the internship is undertaken and students are required to submit weekly written reports on their work to their faculty supervisor. See page 22.
446 Readings (1-9) Selected readings are open to students with sophomore, junior, or senior standing. Hours earned in these readings cannot be used to meet requirements for the major. A maximum of nine hours credit may be counted towards graduation.
448 Research (1-9) Research requires a minimum GPA of 2.50 (or higher if specified). A maximum of nine hours credit may be counted towards graduation. A department may, at its option, allow the hours earned in an internship to count toward its major.
450 Seminar (1-9) Seminars are regularly offered by various departments of the College. The requirements for these courses are individually listed.
452 Special Projects (1-9) Special Projects are open to sophomore, junior, or senior students who have a GPA of 2.25 and approval by the Provost. A maximum of nine hours credit may be counted towards graduation.
458 Special Topics (1-6) Special topics courses are those that cover subject matter that is not part of the regular curriculum. A special topics course must have the prior approval of the department and the Provost and may be offered twice. Students may enroll in and receive credit for an unlimited number of special topic courses as long as any prerequisites or other requirements are met.
