Marketing Manager

Marketing Communications – Presbyterian College

Location: Clinton, South Carolina

Job Summary:

Presbyterian College, America’s innovative service college, is seeking a Marketing Manager to help define, develop and grow PC’s brand awareness and recruitment through creative marketing initiatives. The Marketing Manager will lead and execute the college’s social media strategy, plan and develop digital marketing initiatives, manage and execute the graduate marketing strategy, and manage other special projects. They will work collaboratively with other members of the marketing communications team and be a brand enthusiast for the college, upholding brand messaging and strategy across all marketing platforms. 

While reporting to the Chief Marketing Officer, the Marketing Manager will work with directors and key campus constituents to develop and execute deliverables for robust marketing campaigns. The marketing manager should be highly organized, detail-oriented, an excellent communicator, and possess the ability to handle numerous assignments while managing unscheduled developments.

Duties & Responsibilities:

  • Lead the development of the college’s social media strategy to grow and engage various PC audiences; producing analytic reports for KPIs. Research social media trends and inform management of changes that are relevant to the PC’s marketing activities. 
  • Develop integrated brand marketing plans to promote and support recruitment efforts.
  • Manage graduate marketing communications campaigns, ensuring campaign copy, artwork, tracking, and deadlines are met while monitoring campaign performance.
  • Develop and set up email content to build targeted automated email and text communications for recruitment. 
  • Oversee vendor relationships as needed to help with marketing campaigns. 
  • Track and analyze the effectiveness of marketing campaigns by providing regular analytics reports.
  • Stay up-to-speed with marketing strategies and trends, and recommend best practices. 
  • Oversee branding, advertising, and promotional campaigns for special projects. 
  • Perform other duties as assigned.

Required Skills & Abilities: 

  • Excellent oral and written communication skills.
  • Ability to plan and organize many different priorities.  
  • Ability to analyze data and report on metrics.  
  • Ability to self-motivate and manage projects.
  • Strong attention to detail and proofing skills on projects required.
  • Professional demeanor and ability to work in a fast-paced office.
  • Knowledge of social media marketing, search engine marketing, and email marketing  
  • Experience using email marketing systems, i.e., Constant Contact, MyEmma, MailChimp

Preferred Qualifications:

  • Experience in a CRM such as Slate, TargetX, Salesforce, Marketo, or other CRM systems.
  • Base knowledge of Adobe Photoshop, Illustrator, or other design programs. 
  • Experience in higher education marketing and recruitment.
  • Experience with direct marketing, outdoor advertising, and market segmentation is a plus. 

Education & Experience:

  • Bachelor’s degree or related experience, education, or training in which one has gained the knowledge, skills, and abilities required for a full performance of the job.
  • Minimum of 3 years in marketing, communications, or public relations field or bachelor’s degree equivalent.

To Apply:

Send a cover letter, résumé, and list of three references, including contact information, to Presbyterian College Office of Human Resources, 503 S. Broad St., Clinton, SC 29325, or email materials to hr@presby.edu

Presbyterian College is an EEO employer and does not discriminate against any person or group on the basis of age, color, disability, gender, pregnancy, national origin, race, religion, sexual orientation, veteran status, or genetic information. PC is building a culturally diverse faculty and staff committed to working in a multicultural environment and encourages applications from minorities and women.