FASTFACTS
- Marketing pays well. The Bureau of Labor Statistics reports that the median annual salary for marketing professionals is $156,580.
- Marketing is creative, dynamic, and people-oriented.
- Marketers work with cutting-edge technologies like AI and social media platforms.
- Marketing offers a solid foundation for working in many industries.
WHAT YOU’LL STUDY
You get the best of both worlds when you choose the marketing concentration at PC: You develop a specialized marketing expertise as well as a broad intellectual foundation that is the signature of a PC liberal arts education. Students gain a thorough understanding of the field in required courses like International Marketing and Social Media Marketing. Plus, exploring diverse subjects by taking courses outside the major enhances critical thinking, creativity, and communication skills—qualities that are highly valuable in the marketing field.
As a marketing major at PC, you’ll be assured of a personalized educational experience, with smaller class sizes that foster close relationships with professors and more individualized attention. Your professors will mentor and guide you, developing you personally and professionally. Outside the classroom, you’ll have experiential learning opportunities like internships, research, and study abroad. Leadership experiences and involvement in extracurricular activities will help you build your resume.
MORE INFORMATION
- Course Requirements »
- Business Administration Course Descriptions »
- Economics Course Descriptions »
- Accounting Course Descriptions »
- CO = Co-requisite
- POI = Permissions of Instructor
- PR = Pre-requisite
- RE = Recommended
- XL = Cross-listed
Marketing Careers
Marketing graduates are in demand. According to the Bureau of Labor Statistics, the demand for marketing graduates is faster than average, compared to other industries. The BLS reports that the median annual salary for marketing professionals is $156,580.
Marketing graduates can pursue a wide range of career opportunities in practically every field. Marketing majors become market researchers, marketing managers, brand managers, advertising executives, and more. Majoring in marketing can put you at the forefront of shaping how businesses connect with their audiences, making it an exciting and impactful choice for your future.
WHAT CAN YOU DO WITH A
MARKETING DEGREE?
- Advertising Account Executive
- Brand Manager
- Content Marketing Manager
- Digital Marketing Specialist
- Market Research Analyst
- Marketing Manager
- Product Manager
- Public Relations Specialist
- Sales Manager
- Social Media Manager
FACULTY
503 South Broad Street