Marketing

Turn insights into action

At Presbyterian College, the Marketing concentration within the Business Administration major empowers students to explore the art and science of connecting with audiences. Through a blend of creative strategy and data-driven decision-making, students learn how to understand consumer behavior, build brand loyalty, and drive business success across industries.

At its core, marketing is about understanding people—what they value, how they make decisions, and how to communicate with them effectively. The marketing program at Presbyterian College encourages students to think critically and develop skills that go beyond the classroom. By blending foundational marketing principles with real-world applications, PC prepares students to excel in industries ranging from advertising and public relations to brand management and digital marketing.

The Power of Your Degree

Expand your perspective.
Become a critical thinker who stays ahead of trends by uncovering patterns and making data-driven decisions.
Broaden your knowledge.
Pair your studies with other disciplines like psychology, English, and data analytics.
Solidify your skill set.
Gain hands-on experience through internships, projects, and research.
Become a critical thinker.
Learn how to accurately evaluate data, develop your findings, and present them clearly.

52 Hours

Required for Marketing major coursework

Senior Capstone

To demonstrate your skills in research, writing, and presentation

12:1 Student-To-Faculty Ratio

In discussion-based classroom settings

Ava Swenson, Presbyterian College student

AVA SWENSON ’26

Business Administration Major with a Concentration in Marketing

“Every marketing class I have taken at PC has had practice simulations of some real-world examples which has given me insight on what kind of marketing I want to concentrate on in the future. The amazing business professors have helped lead me down a productive and achievable schedule.”

What You’ll Study

As a marketing student, you’ll start with foundational courses in accounting, economics, and management. These build your understanding of how businesses operate. Early on, you’ll take Principles of Marketing to explore key concepts in branding, consumer behavior, and market research.

In upper-level courses, you’ll dive into digital marketing, advertising strategy, and marketing analytics. Students gain experience using tools like Google Analytics and learn to develop integrated marketing campaigns. A capstone project offers the chance to work on real-world marketing challenges based on your interests and career goals.

Many students combine marketing with a second concentration, such as management or data analytics, to further enhance their professional preparation.

Major Course Requirements

A picture of the Presbyterian College sign with the morning sun peaking through the trees.

Get Involved

At Presbyterian College, you can actively pursue your passion for marketing through programs and opportunities that take your discipline out of the classroom and into the real world—all while expanding your experience, perspective, and skillsets.

Study Abroad

Visit places in the field with short-term, faculty-led trips to places like the Galapagos Islands, and others.

Student Life

Explore a wide variety of clubs, student organizations, activities, and more.

Research

Dive deeper into your field of interest through research and fellows programs that could lead to publications, awards, and careers.

Careers in Marketing

A concentration in marketing opens the door to diverse and dynamic career paths. Graduates pursue roles in brand management, digital strategy, sales, market research, public relations, and more. PC graduates have launched successful careers with companies such as Coca-Cola, Verizon, Wells Fargo, and regional marketing firms. Others pursue graduate studies in marketing, communications, or business administration. Whether you envision crafting compelling ad campaigns, analyzing customer data, or managing corporate communications, marketing at PC prepares you to make an impact.

Career Professions

Marketing Manager

Brand Manager

Digital Marketing Specialist

Social Media Manager

Market Research Analyst

Advertising Executive

Content Marketing Manager

SEO/SEM Specialist

Public Relations Specialist

Product Marketing Manager

Email Marketing Specialist

Event Marketing Coordinator

Influencer Marketing Manager

Media Planner or Buyer

Copywriter

Marketing Strategist

Customer Relationship Manager (CRM)

Account Executive (Advertising or Marketing)

Growth Marketing Manager

E-commerce Marketing Manager

Acquired Skills

Market research and consumer behavior analysis

Strategic planning and brand positioning

Digital marketing tools (e.g., Google Analytics, Meta Ads Manager)

Content creation and storytelling

Search engine optimization (SEO) and search engine marketing (SEM)

Social media strategy and management

Email marketing platforms (e.g., Mailchimp, HubSpot)

Campaign planning and execution

Advertising and media buying

Data analysis and performance metrics

Copywriting and persuasive communication

Customer journey mapping and UX basics

CRM systems (e.g., Salesforce, HubSpot)

Project and time management

A/B testing and conversion rate optimization

Budgeting and ROI analysis

Presentation and public speaking

Team collaboration and cross-functional communication

Creativity and innovation in messaging

Knowledge of branding, design principles, and visual communication

Quick Stats

$87,000

Average Median Salary

Graduates with a marketing degree can expect an average annual salary of around $87,000. Entry-level positions typically start between $39,500 and $56,000, while mid-career professionals can earn between $56,000 and $104,000. Top earners, such as marketing managers and directors, can make upwards of $147,000 annually.

15.6% Growth

Projected Employment Rate

Employment in marketing careers is projected to grow by 15.6 percent over the next decade, driven by the increasing reliance on digital marketing and data analytics. Roles such as market research analysts are expected to see a 23.2% growth, reflecting the high demand for professionals skilled in understanding consumer behavior and market trends.

High Versatility

Career Diversity Index

A marketing degree offers a wide range of career opportunities across various sectors. Graduates can pursue roles in digital marketing, brand management, content creation, market research, and public relations. The versatility of the degree allows professionals to work in diverse industries, including technology, healthcare, finance, and entertainment.

Source(s): College Factual