Presbyterian College’s Colors & Typography

The visual language of True Blue. Colors and typography are foundational elements of the Presbyterian College brand—they reflect the college’s identity, set the tone for communications, and ensure a consistent and recognizable visual presence across all platforms. These carefully chosen colors and fonts work together to communicate PC’s values and personality in everything from digital platforms to campus signage. Thoughtfully applied, these elements help communicate with clarity, professionalism, and personality.

Color Palette

True Blue is at the heart of Presbyterian College’s identity. The color palette complements this signature blue while providing the versatility and instant recognition that defines the PC brand. It is permissible to use screens, or tints, of these colors to enhance readability or for aesthetic reasons.

Color is a key part of Presbyterian College’s identity. The college’s palette ensures instant recognition and sets the tone for all communications. To maintain visual consistency, use only the colors outlined here. Primary colors should be used most often, secondary colors sparingly for emphasis, and accent colors rarely—especially the accent yellow. Tints or screens of these colors can be used to improve readability or for aesthetic purposes. For accurate color reproduction, use Pantone for offset printing and signage, CMYK for digital printing, RGB for digital applications, and Hex for web use.

Note: Always use the provided color values, which are optimized for print and screen.

Primary Colors

Secondary Colors

Accent Colors

Web Colors

Digital and web applications must also adhere to the established core color palette without deviation.

Accent colors require limited application and are typically reserved for minor color adjustments in web or digital elements. These accent colors are not appropriate for headings, links, or primary design components.

Accessibility: Proper color selection is essential for user-friendly web and digital experiences. Color choices must not impede users’ ability to access or read page content. Avoid using colors with poor contrast, such as red text on a blue background or blue text on a red background. Use white text instead for better readability.

TYPOGRAPHY

Adobe Caslon Pro and Univers—Presbyterian College’s primary type families—are used in most communications. Your message matters, but how it appears on screen or in print can be just as impactful. Skip the Comic Sans—here are the college’s preferred fonts. 

These fonts are available for internal use.

Primary & Secondary Fonts

Consistent typography is essential to the PC brand. Adobe Caslon Pro, Univers, and select accent typefaces are reserved for designers in the marketing and communications office producing external materials for Presbyterian College.

Adobe Caslon Pro is versatile—ideal for headlines, body text, and captions—while Univers offers boldness and clarity, making it best for support and body copy.

Accessibility: Emphasize key headlines and callouts with bold or semibold formatting. There’s no need to layer multiple effects like bold plus underline—one formatting choice provides cleaner, more effective emphasis.

How to Install

PC (Windows):

1. Download the font file (.ttf or .otf)
2. Right-click the font file
3. Select “Install” or “Install for all users”
4. The font is now available in all programs

Alternative PC method:

1. Download the font file
2. Open Settings > Personalization > Fonts
3. Drag and drop the font file into the window
4. Font installs automatically

Mac (Apple):

1. Download the font file (.ttf or .otf)
2. Double-click the font file
3. Click “Install Font” in the preview window
4. The font is now available in all applications

Alternative Mac method:

1. Download the font file
2. Open Font Book (Applications > Font Book)
3. Drag the font file into Font Book
4. Font installs automatically

Note: You may need to restart applications that were open during installation for the new fonts to appear in their font menus.

Accent/Display Fonts

Our accent typefaces are intended to play a supporting role in communications, adding emphasis to callouts or highlighted text. 

They should not replace our primary or secondary fonts in body copy but may be used as primary fonts on merchandise.  Best practices for using these fonts include applying them to headlines and callouts, event and athletics-themed designs, spirit and campaign graphics, and select social media content.

Web Font(s)

Inter is the newest font in the brand lineup, strategically introduced for web-only use in body copy across the website and other digital platforms. It is intended to coincide with the use of Univers, or to be used as a substitute when Univers is unavailable.