Presbyterian College raised more than $125,000 from 165 gifts during its Giving Tuesday campaign on Nov. 29. This is the College’s third year participating in Giving Tuesday. Of the gifts, 105 came from alumni and 19 came from new donors, as a result, many of the gifts came from second or third gifts from the College’s loyal donors.
This year and last year’s campaigns had a special focus on the Neville Renewed Campaign.
“The use of the Neville Renewed Campaign has helped generate excitement around these days of giving, but this year we used an hour-by-hour approach and were able to engage alumni and friends with the PC Fund and Scotsman Club as well as some memorial naming opportunities surrounding the Neville Renewed Campaign,” said Alex Scull, director of annual giving.
The College’s hour-by-hour campaign focused on challenging alumni and friends of the college to engage with online giving, over the phone or in person giving, leadership level giving, Scotsman Club giving, and the PC Fund. In addition, the College worked through social media outlets like Snapchat and Instagram to build excitement throughout the day among young alumni and the campus community.
In addition, PC was mentioned by EverTrue, a donor-relations company, as having one of the greatest Giving Tuesday campaigns this year for the college’s efforts for the Neville Renewed campaign. The College offered Neville-themed ornaments to winners of the hourly challenges.
“This was the largest 24 hours of giving to date, almost double from last year,” Scull added.
Giving Tuesday is a global initiative created by the Belfer Center for Innovation and Social Impact. Recognized on the first Tuesday following Thanksgiving in the U.S., it connects diverse groups of individuals, communities, and organizations around the world for one common purpose: to celebrate and encourage giving.
Presbyterian College is located on a striking 240-acre campus in Clinton, between Columbia and Greenville, S.C. Offering challenging academics and a culture of honor, ethics, and service that prepares students to be leaders in communities, PC offers its students the benefit of engaging with an exceptional faculty who take individual interest in their students’ well-being, both personally and in the classroom. The Presbyterian College School of Pharmacy opened in 2010, and is dedicated to the ideals of leadership, honor to the profession, and service to the community. For more information about Presbyterian College, visit www.presby.edu.