The Public Information Officer (PIO) serves as the point of contact for the media, regulatory agencies, and any other municipality seeking information directly from an incident or emergency event. This is especially important in an emergency situation.
When receiving any calls from a media representative, the following procedures should be followed;
- Direct all communications, calls, emails and other types of questions from media representatives to:
The Public Information Officer: 864-833-8278
To assist the PIO and the team with responding to media representatives as quickly as possible, feel free to capture the following information and forward to them, if time allows:
- The reporter’s name and phone number;
- The media organization he/she represents;
- The information he/she wishes to gain – what does the reporter
- want to ask about; and
- The reporter’s deadline.
Regardless of the situation or what the media questions might be, never say: “No comment.” A better response will be: “Thanks for calling. Allow me to refer you to our public information officer, who handles media questions and will be able to assist you.”
Never fall into the trap of “talking off the record.” This term means different things to different media. We always should assume that whatever we say to the media will be used in their reports.
In an emergency, information will be communicated by e-mail, on the presby.edu website, WYFF TV 4, and WSPA TV 7. Emergency Information Line with recorded announcements is 864-833-8411 (Campus closings, inclement weather information)